Latest Ford Promotion

Ford has started running a new line of commercials featuring Toby Keith promoting the Ford Employee Discount sale. As in previous years until the end of June Ford is offering to sell cars and trucks at the same price that Ford employees pay. I wonder how the employees of Ford feel about this? On one hand they could be hopeful that the Ford Employee Discount sale promotes the sale of Ford vehicles and thus maintains their own jobs. On the other hand they could be resentful that their exclusive benefit is being given out to the public during the Ford Employeee Discount Sale.